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Dana Scott

GA4 Growth Planning: 2026 Marketing Edge Data & Analytics

GA4 Growth Planning: 2026 Marketing Edge

Effective growth planning is no longer a luxury for marketing teams; it’s the bedrock of sustainable…

Dana Scott Jul 17, 2026 · 13 min read
2026: Stop Guessing, Start Growing Your Business Data & Analytics

2026: Stop Guessing, Start Growing Your Business

Far too many businesses are still operating on gut feelings and outdated assumptions, making costly marketing…

Dana Scott Jul 17, 2026 · 11 min read
2026 Marketing: 20% ROAS, Not Gut Feelings Data & Analytics

2026 Marketing: 20% ROAS, Not Gut Feelings

Key Takeaways Successful data-driven marketing campaigns, like the “Connect & Thrive” example, can achieve a 20%…

Dana Scott Jul 16, 2026 · 10 min read
Marketing Analytics: 2026 Growth with 20% CPL Drop Data & Analytics

Marketing Analytics: 2026 Growth with 20% CPL Drop

Key Takeaways Implement a rigorous A/B testing framework for ad creatives, as demonstrated by a 15%…

Dana Scott Jul 16, 2026 · 11 min read
Marketing Analytics: 2026 Strategy for 85% Accuracy Data & Analytics

Marketing Analytics: 2026 Strategy for 85% Accuracy

The year 2026 marks a significant shift in how businesses approach data, transforming raw numbers into…

Dana Scott Jul 16, 2026 · 12 min read
Marketing ROI: 73% Still Struggle in 2026 Data & Analytics

Marketing ROI: 73% Still Struggle in 2026

A staggering 73% of marketing leaders still struggle to demonstrate ROI effectively, even with the wealth…

Dana Scott Jul 15, 2026 · 10 min read
Marketing Analytics: AuraHome’s 2026 AI Shift Data & Analytics

Marketing Analytics: AuraHome’s 2026 AI Shift

The future of analytics in marketing isn’t just about collecting more data; it’s about predictive intelligence…

Dana Scott Jul 15, 2026 · 12 min read
Conversion Insights: Marketing’s 2027 Overhaul Data & Analytics

Conversion Insights: Marketing’s 2027 Overhaul

For many marketing leaders, the promise of data-driven decisions often clashes with the reality of fragmented,…

Dana Scott Jul 15, 2026 · 11 min read
Marketing Data Visualization ROI: 25% Boost in 2026 Data & Analytics

Marketing Data Visualization ROI: 25% Boost in 2026

Key Takeaways Marketing teams using advanced data visualization techniques report a 25% average increase in campaign…

Dana Scott Jul 15, 2026 · 11 min read
Product Analytics: 4 Steps to 2026 Growth Data & Analytics

Product Analytics: 4 Steps to 2026 Growth

Key Takeaways Define specific, measurable goals for your product analytics efforts before selecting any tools, focusing…

Dana Scott Jul 15, 2026 · 11 min read

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Sensitive Product Email Compliance: 2026 GDPR Risks

Sensitive Product Email Compliance: 2026 GDPR Risks

Sep 15 · 9 min read
Financial AI Content: SEC Risks in 2026

Financial AI Content: SEC Risks in 2026

Sep 15 · 11 min read
Performance Marketing: 5 Post-Cookie Shifts for 2026

Performance Marketing: 5 Post-Cookie Shifts for 2026

Sep 15 · 14 min read
Interactive Campaigns: Intent Measurement in 2026

Interactive Campaigns: Intent Measurement in 2026

Sep 15 · 9 min read
Marketing Attribution: Stop Wasting $300 Billion in 2026

Marketing Attribution: Stop Wasting $300 Billion in 2026

May 20 · 13 min read
Marketing Growth: Why 45% Fail in 2026

Marketing Growth: Why 45% Fail in 2026

Jun 10 · 9 min read
Data Visualization: See What Your Marketing Hides

Data Visualization: See What Your Marketing Hides

Apr 11 · 8 min read
Growth Strategy Mistakes: Avoid These in 2026!

Growth Strategy Mistakes: Avoid These in 2026!

Mar 21 · 8 min read
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Marketing Attribution: Stop Wasting $300 Billion in 2026 Data & Analytics

Marketing Attribution: Stop Wasting $300 Billion in 2026

Many marketers still struggle to pinpoint exactly which efforts drive real results, often attributing success to…

Dana Scott May 20, 2026 · 13 min read
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