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Dana Scott

65% of Businesses Fail at Marketing Analytics Data & Analytics

65% of Businesses Fail at Marketing Analytics

Did you know that despite its undeniable value, a staggering 65% of businesses still struggle to…

Dana Scott Apr 28, 2026 · 10 min read
73% of Businesses Fail: See Your Data Smarter Data & Analytics

73% of Businesses Fail: See Your Data Smarter

A staggering 73% of businesses fail to extract meaningful insights from their data sandwiches, despite massive…

Dana Scott Apr 28, 2026 · 9 min read
Marketers: Stop Drowning, Start Seeing Your Data Data & Analytics

Marketers: Stop Drowning, Start Seeing Your Data

Marketers, listen up. We’ve all been there: drowning in spreadsheets, trying to decipher a mountain of…

Dana Scott Apr 28, 2026 · 12 min read
Project Phoenix: Data Drives 15% CAC Cut for SaaS Data & Analytics

Project Phoenix: Data Drives 15% CAC Cut for SaaS

In the relentless pursuit of growth, mastering data-driven marketing and product decisions isn’t just an advantage—it’s…

Dana Scott Apr 28, 2026 · 11 min read
Fix Your Salesforce: Unlock Marketing ROI Data & Analytics

Fix Your Salesforce: Unlock Marketing ROI

There’s a staggering amount of misinformation out there about how to get started with marketing attribution,…

Dana Scott Apr 28, 2026 · 13 min read
Unlock Growth: BI for Smarter Marketing Decisions Data & Analytics

Unlock Growth: BI for Smarter Marketing Decisions

Only 14% of businesses believe they effectively use their data for marketing decisions. That staggering figure,…

Dana Scott Apr 28, 2026 · 10 min read
ROAS: Your Key to Impactful Marketing Reports Data & Analytics

ROAS: Your Key to Impactful Marketing Reports

Effective reporting is not just about presenting numbers; it’s about translating data into actionable intelligence that…

Dana Scott Apr 28, 2026 · 9 min read
GA4 Marketing: Turn Data Into Gold, Boost Conversions Now Data & Analytics

GA4 Marketing: Turn Data Into Gold, Boost Conversions Now

As marketing professionals in 2026, understanding user behavior isn’t just an advantage—it’s survival. Effective product analytics…

Dana Scott Apr 28, 2026 · 14 min read
Ignite & Convert: Why Meticulous CPL Analysis Pays Off Data & Analytics

Ignite & Convert: Why Meticulous CPL Analysis Pays Off

In the relentless pursuit of customer attention and market share, understanding what truly drives results is…

Dana Scott Apr 27, 2026 · 11 min read
2026 Marketing: 5 Ways to End Data Blind Spots Data & Analytics

2026 Marketing: 5 Ways to End Data Blind Spots

For too long, marketing teams have grappled with fragmented data, often leading to reactive strategies based…

Dana Scott Apr 27, 2026 · 13 min read

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HubSpot’s 2026 AI Marketing: Are You Ready?

HubSpot’s 2026 AI Marketing: Are You Ready?

Jul 31 · 12 min read
Marketing Forecasts: Boost ROAS by 15% in 2026

Marketing Forecasts: Boost ROAS by 15% in 2026

Jul 31 · 10 min read
Analytics Tools Miss 2026 Conversion Insights

Analytics Tools Miss 2026 Conversion Insights

Jul 31 · 12 min read
Marketing ROI: 23% Uplift in 2026 for BI Users

Marketing ROI: 23% Uplift in 2026 for BI Users

Jul 31 · 9 min read
Growth Strategy Mistakes: Avoid These in 2026!

Growth Strategy Mistakes: Avoid These in 2026!

Mar 21 · 8 min read
Marketing Analytics: Top 10 Strategies for 2026

Marketing Analytics: Top 10 Strategies for 2026

Mar 15 · 8 min read
Data-Driven Growth: Marketing & Product in 2026

Data-Driven Growth: Marketing & Product in 2026

Mar 20 · 11 min read
2026 Marketing Forecasting: Don’t Fly Blind!

2026 Marketing Forecasting: Don’t Fly Blind!

Mar 21 · 9 min read
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Growth Strategy Mistakes: Avoid These in 2026! Data & Analytics

Growth Strategy Mistakes: Avoid These in 2026!

Common Growth Strategy Mistakes to Avoid Crafting a robust growth strategy is paramount for any business…

Andrea Marsh Mar 21, 2026 · 8 min read
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