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Dana Scott

Urban Threads: Visualizing Data to Boost Growth Data & Analytics

Urban Threads: Visualizing Data to Boost Growth

The fluorescent lights of the Midtown Atlanta office hummed, casting a pale glow on Sarah’s perpetually…

Dana Scott May 5, 2026 · 11 min read
Marketing Analytics: 2026 Strategy for 15% Churn Cut Data & Analytics

Marketing Analytics: 2026 Strategy for 15% Churn Cut

Analytics has fundamentally reshaped the entire marketing industry, moving us light years beyond the days of…

Dana Scott May 5, 2026 · 12 min read
KPI Tracking: Dominate With Google Looker Studio Data & Analytics

KPI Tracking: Dominate With Google Looker Studio

The marketing industry is in constant flux, but one foundational practice continues to redefine success: KPI…

Dana Scott May 5, 2026 · 12 min read
GA4 Blind Spots: Boost Conversions 15% with Product Data & Analytics

GA4 Blind Spots: Boost Conversions 15% with Product

The digital marketing world can feel like a labyrinth, especially when you’re trying to understand user…

Dana Scott May 5, 2026 · 10 min read
Urban Bloom: From Data Noise to $25K ROI Data & Analytics

Urban Bloom: From Data Noise to $25K ROI

The fluorescent hum of the office lights felt like a personal attack as Sarah stared at…

Dana Scott May 5, 2026 · 11 min read
Hyper-Local Analytics Boosted ROAS by 1.5x Data & Analytics

Hyper-Local Analytics Boosted ROAS by 1.5x

Successful marketing hinges on far more than just a clever idea; it demands rigorous analytics. Without…

Dana Scott May 5, 2026 · 9 min read
Marketing Forecasting: Stellar Strategies for 2026 Data & Analytics

Marketing Forecasting: Stellar Strategies for 2026

The future of marketing forecasting isn’t about gazing into a crystal ball; it’s about dissecting data…

Dana Scott May 4, 2026 · 9 min read
Stop the BS: Data-Driven Decisions with GA4 Data & Analytics

Stop the BS: Data-Driven Decisions with GA4

There’s an astonishing amount of misinformation swirling around the internet about how to get started with…

Dana Scott May 4, 2026 · 13 min read
Close the 20% Marketing ROI Gap Data & Analytics

Close the 20% Marketing ROI Gap

Did you know that 73% of companies believe data is extremely important for business success, yet…

Dana Scott May 4, 2026 · 14 min read
Stop Drowning in Data: Boost CLTV by 20% Data & Analytics

Stop Drowning in Data: Boost CLTV by 20%

The world of marketing analytics is rife with misinformation, leading many businesses down costly, unproductive paths.…

Dana Scott May 4, 2026 · 13 min read

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Sensitive Product Email Compliance: 2026 GDPR Risks

Sensitive Product Email Compliance: 2026 GDPR Risks

Sep 15 · 9 min read
Financial AI Content: SEC Risks in 2026

Financial AI Content: SEC Risks in 2026

Sep 15 · 11 min read
Performance Marketing: 5 Post-Cookie Shifts for 2026

Performance Marketing: 5 Post-Cookie Shifts for 2026

Sep 15 · 14 min read
Interactive Campaigns: Intent Measurement in 2026

Interactive Campaigns: Intent Measurement in 2026

Sep 15 · 9 min read
Marketing Attribution: Stop Wasting $300 Billion in 2026

Marketing Attribution: Stop Wasting $300 Billion in 2026

May 20 · 13 min read
Marketing Growth: Why 45% Fail in 2026

Marketing Growth: Why 45% Fail in 2026

Jun 10 · 9 min read
Data Visualization: See What Your Marketing Hides

Data Visualization: See What Your Marketing Hides

Apr 11 · 8 min read
Growth Strategy Mistakes: Avoid These in 2026!

Growth Strategy Mistakes: Avoid These in 2026!

Mar 21 · 8 min read
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Marketing Attribution: Stop Wasting $300 Billion in 2026 Data & Analytics

Marketing Attribution: Stop Wasting $300 Billion in 2026

Many marketers still struggle to pinpoint exactly which efforts drive real results, often attributing success to…

Dana Scott May 20, 2026 · 13 min read
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