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Dana Carr

CLV Forecasting: 3 Myths Busted for 2026 Growth Data & Analytics

CLV Forecasting: 3 Myths Busted for 2026 Growth

There’s so much misinformation swirling around CLV forecasting, it’s enough to make your head spin. Businesses…

Dana Carr Aug 19, 2026 · 10 min read
Ethical BI: Avoiding 2026 GDPR/CCPA Fines Data & Analytics

Ethical BI: Avoiding 2026 GDPR/CCPA Fines

Key Takeaways Implement a clear, documented data governance policy that specifies roles, responsibilities, and data usage…

Dana Carr Aug 19, 2026 · 12 min read
Churn Models: 2026 Accuracy Score Trap Exposed Data & Analytics

Churn Models: 2026 Accuracy Score Trap Exposed

When it comes to building a robust retention strategy, the conventional wisdom surrounding predictive churn models…

Dana Carr Aug 18, 2026 · 11 min read
Brand Portfolio Optimization: BI Synergy in 2026 Data & Analytics

Brand Portfolio Optimization: BI Synergy in 2026

Key Takeaways Configure your BI tool to ingest data from all relevant marketing channels and financial…

Dana Carr Aug 17, 2026 · 15 min read
AI BI: Secure Data & Compliance for 2026 Data & Analytics

AI BI: Secure Data & Compliance for 2026

The proliferation of AI agents across business intelligence (BI) operations presents unprecedented opportunities for data analysis…

Dana Carr Aug 17, 2026 · 12 min read
Crisis Management: Data Response Fails 68% of Firms in Data & Analytics

Crisis Management: Data Response Fails 68% of Firms in

A staggering 80% of consumers believe that a company’s response to a crisis reveals its true…

Dana Carr Aug 17, 2026 · 8 min read
Conversion Forecasting: 15% Accuracy Gap in 2026 Data & Analytics

Conversion Forecasting: 15% Accuracy Gap in 2026

Key Takeaways Implement a multi-model ensemble approach for conversion forecasting, combining time-series, regression, and machine learning…

Dana Carr Aug 17, 2026 · 7 min read
AI Agents: Forecast Volume to Avoid 2026 Chaos Data & Analytics

AI Agents: Forecast Volume to Avoid 2026 Chaos

Forecasting AI agent interaction volume isn’t just about predicting numbers; it’s about understanding the pulse of…

Dana Carr Aug 17, 2026 · 10 min read
AI Analytics: Unmasking Silent Transactions in 2026 Data & Analytics

AI Analytics: Unmasking Silent Transactions in 2026

There’s a staggering amount of misinformation out there regarding AI agent analytics, especially when it comes…

Dana Carr Aug 17, 2026 · 9 min read
AI Agent Funnels: 5 BI Dashboard Wins for 2026 Data & Analytics

AI Agent Funnels: 5 BI Dashboard Wins for 2026

Key Takeaways Configure AI agent event tracking in Google Analytics 4 by creating custom events for…

Dana Carr Aug 14, 2026 · 14 min read

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Marketing Channels: AI Agent Era Shifts by 2027

Marketing Channels: AI Agent Era Shifts by 2027

Sep 11 · 9 min read
AEO & Brandwatch: Mastering Perception in 2026

AEO & Brandwatch: Mastering Perception in 2026

Sep 11 · 10 min read
AI Content Creation: 73% of Leaders Adopt in 2026

AI Content Creation: 73% of Leaders Adopt in 2026

Sep 11 · 8 min read
AI Martech: Debunking 2026 CX Myths

AI Martech: Debunking 2026 CX Myths

Sep 11 · 8 min read
Marketing Attribution: Stop Wasting $300 Billion in 2026

Marketing Attribution: Stop Wasting $300 Billion in 2026

May 20 · 13 min read
Marketing Growth: Why 45% Fail in 2026

Marketing Growth: Why 45% Fail in 2026

Jun 10 · 9 min read
Data Visualization: See What Your Marketing Hides

Data Visualization: See What Your Marketing Hides

Apr 11 · 8 min read
Growth Strategy Mistakes: Avoid These in 2026!

Growth Strategy Mistakes: Avoid These in 2026!

Mar 21 · 8 min read
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Marketing Attribution: Stop Wasting $300 Billion in 2026 Data & Analytics

Marketing Attribution: Stop Wasting $300 Billion in 2026

Many marketers still struggle to pinpoint exactly which efforts drive real results, often attributing success to…

Dana Scott May 20, 2026 · 13 min read
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