Dana Montgomery

Dana Montgomery is a Lead Data Scientist at Stratagem Insights, where he transforms complex data into actionable marketing strategies. With 14 years of experience, Dana specializes in predictive analytics, particularly in building sophisticated models for customer lifetime value (CLV) and multi-touch attribution. His career highlights include architecting a proprietary real-time campaign optimization platform at Ascent Global Marketing, which consistently delivered significant improvements in client advertising efficiency. Dana holds an M.S. in Applied Statistics from Stanford University, where his thesis focused on Bayesian methods for marketing mix modeling. His professional philosophy centers on demystifying data, making advanced analytical concepts accessible and directly applicable to marketing challenges. Readers can expect his articles to provide practical, evidence-based frameworks for integrating data science into every stage of the marketing funnel, complete with case studies and actionable insights for measurable growth