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Dana Montgomery

Product Analytics: 11% Effective in 2026? Data & Analytics

Product Analytics: 11% Effective in 2026?

Only 11% of companies believe they have truly effective product analytics in place. That’s a staggering…

Dana Montgomery May 13, 2026 · 9 min read
Urban Roots’ 2026 Marketing Analytics Breakthroughs Data & Analytics

Urban Roots’ 2026 Marketing Analytics Breakthroughs

Key Takeaways Implementing A/B testing on ad creatives can increase click-through rates (CTR) by 15-20% when…

Dana Montgomery May 13, 2026 · 11 min read
Marketing Attribution: 2026’s Data-Driven Edge Data & Analytics

Marketing Attribution: 2026’s Data-Driven Edge

Understanding attribution in marketing isn’t just about giving credit; it’s about making smarter, data-driven decisions that…

Dana Montgomery May 12, 2026 · 12 min read
2.5% Conversion: Why Marketing Fails in 2026 Data & Analytics

2.5% Conversion: Why Marketing Fails in 2026

Did you know that despite billions spent annually on digital advertising, the average e-commerce conversion rate…

Dana Montgomery May 12, 2026 · 9 min read
Marketing Data: 73% Unanalyzed, 2026 Imperative Data & Analytics

Marketing Data: 73% Unanalyzed, 2026 Imperative

Did you know that 90% of all data has been created in the last two years…

Dana Montgomery May 12, 2026 · 9 min read
Product Analytics: 5 Metrics for 2026 Growth Data & Analytics

Product Analytics: 5 Metrics for 2026 Growth

Key Takeaways Implement a dedicated product analytics platform like Mixpanel or Amplitude from day one to…

Dana Montgomery May 12, 2026 · 11 min read
Marketing Reporting: Beyond Dashboards in 2026 Data & Analytics

Marketing Reporting: Beyond Dashboards in 2026

Welcome to 2026. The marketing world moves at lightning speed, and effective reporting is no longer…

Dana Montgomery May 12, 2026 · 13 min read
B2B SaaS Analytics: 3x ROAS by Q3 2026 Data & Analytics

B2B SaaS Analytics: 3x ROAS by Q3 2026

Effective analytics are the bedrock of any successful marketing strategy in 2026. Without precise measurement and…

Dana Montgomery May 12, 2026 · 10 min read
Marketing KPI Tracking: 3 Myths Busted for 2026 Data & Analytics

Marketing KPI Tracking: 3 Myths Busted for 2026

In the dynamic world of marketing, effective KPI tracking separates the thriving from the merely surviving.…

Dana Montgomery May 12, 2026 · 10 min read
Marketing BI: Win 2026 With Smarter Growth Strategy Data & Analytics

Marketing BI: Win 2026 With Smarter Growth Strategy

I’ve seen too many brands flounder, throwing marketing dollars into the void without a compass. Building…

Dana Montgomery May 12, 2026 · 16 min read

Posts pagination

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Marketing Channels: AI Agent Era Shifts by 2027

Marketing Channels: AI Agent Era Shifts by 2027

Sep 11 · 9 min read
AEO & Brandwatch: Mastering Perception in 2026

AEO & Brandwatch: Mastering Perception in 2026

Sep 11 · 10 min read
AI Content Creation: 73% of Leaders Adopt in 2026

AI Content Creation: 73% of Leaders Adopt in 2026

Sep 11 · 8 min read
AI Martech: Debunking 2026 CX Myths

AI Martech: Debunking 2026 CX Myths

Sep 11 · 8 min read
Marketing Attribution: Stop Wasting $300 Billion in 2026

Marketing Attribution: Stop Wasting $300 Billion in 2026

May 20 · 13 min read
Marketing Growth: Why 45% Fail in 2026

Marketing Growth: Why 45% Fail in 2026

Jun 10 · 9 min read
Data Visualization: See What Your Marketing Hides

Data Visualization: See What Your Marketing Hides

Apr 11 · 8 min read
Growth Strategy Mistakes: Avoid These in 2026!

Growth Strategy Mistakes: Avoid These in 2026!

Mar 21 · 8 min read
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Marketing Attribution: Stop Wasting $300 Billion in 2026 Data & Analytics

Marketing Attribution: Stop Wasting $300 Billion in 2026

Many marketers still struggle to pinpoint exactly which efforts drive real results, often attributing success to…

Dana Scott May 20, 2026 · 13 min read
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