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Dana Montgomery

Marketing BI: 3 Data Sources Essential for 2026 Data & Analytics

Marketing BI: 3 Data Sources Essential for 2026

As a marketing strategist who has spent over a decade navigating the tumultuous waters of consumer…

Dana Montgomery May 5, 2026 · 12 min read
Product Analytics: Stop Wasting Ad Spend on CRM Data & Analytics

Product Analytics: Stop Wasting Ad Spend on CRM

Beyond the Blind Guess: Mastering Product Analytics for Marketing Impact Many marketing teams struggle to move…

Dana Montgomery May 5, 2026 · 11 min read
Marketing Data: 78% Improved Decisions by 2026 Data & Analytics

Marketing Data: 78% Improved Decisions by 2026

Key Takeaways Successful marketing campaigns in 2026 depend on visual insights, with 78% of marketers reporting…

Dana Montgomery May 5, 2026 · 11 min read
Marketing Data Viz: Drive Results in 2026 Data & Analytics

Marketing Data Viz: Drive Results in 2026

In the dynamic world of digital promotion, understanding your audience and campaign performance is non-negotiable, and…

Dana Montgomery May 5, 2026 · 14 min read
Dismantling Marketing Analytics Myths: A 2023 IAB Report Data & Analytics

Dismantling Marketing Analytics Myths: A 2023 IAB Report

The world of marketing analytics is rife with misinformation, half-truths, and outright fantasy. So many marketers…

Dana Montgomery May 5, 2026 · 13 min read
Boost ROI 5%: Your 30-Day GA4 Data Plan Data & Analytics

Boost ROI 5%: Your 30-Day GA4 Data Plan

Harnessing the power of data-driven marketing and product decisions isn’t just a buzzword; it’s the bedrock…

Dana Montgomery May 5, 2026 · 12 min read
Peach State Digital’s 25% Forecast Fiasco Data & Analytics

Peach State Digital’s 25% Forecast Fiasco

The fluorescent hum of the office lights felt particularly oppressive to Sarah. Her marketing agency, “Peach…

Dana Montgomery May 5, 2026 · 12 min read
Digital Dynamics’ $100K Reporting Fail Data & Analytics

Digital Dynamics’ $100K Reporting Fail

The digital marketing world of 2026 demands more than just campaigns; it demands clarity, accountability, and…

Dana Montgomery May 5, 2026 · 10 min read
Stop Marketing Blind: Boost LTV with Product Analytics Data & Analytics

Stop Marketing Blind: Boost LTV with Product Analytics

Many marketing teams find themselves adrift, making decisions based on intuition or, worse, incomplete data. They…

Dana Montgomery May 5, 2026 · 14 min read
Project Phoenix: Turn Data into 20% CTR Gains Data & Analytics

Project Phoenix: Turn Data into 20% CTR Gains

Getting started with analytics can feel like staring at a mountain of data you’re expected to…

Dana Montgomery May 5, 2026 · 10 min read

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Marketing Channels: AI Agent Era Shifts by 2027

Marketing Channels: AI Agent Era Shifts by 2027

Sep 11 · 9 min read
AEO & Brandwatch: Mastering Perception in 2026

AEO & Brandwatch: Mastering Perception in 2026

Sep 11 · 10 min read
AI Content Creation: 73% of Leaders Adopt in 2026

AI Content Creation: 73% of Leaders Adopt in 2026

Sep 11 · 8 min read
AI Martech: Debunking 2026 CX Myths

AI Martech: Debunking 2026 CX Myths

Sep 11 · 8 min read
Marketing Attribution: Stop Wasting $300 Billion in 2026

Marketing Attribution: Stop Wasting $300 Billion in 2026

May 20 · 13 min read
Marketing Growth: Why 45% Fail in 2026

Marketing Growth: Why 45% Fail in 2026

Jun 10 · 9 min read
Data Visualization: See What Your Marketing Hides

Data Visualization: See What Your Marketing Hides

Apr 11 · 8 min read
Growth Strategy Mistakes: Avoid These in 2026!

Growth Strategy Mistakes: Avoid These in 2026!

Mar 21 · 8 min read
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Marketing Attribution: Stop Wasting $300 Billion in 2026 Data & Analytics

Marketing Attribution: Stop Wasting $300 Billion in 2026

Many marketers still struggle to pinpoint exactly which efforts drive real results, often attributing success to…

Dana Scott May 20, 2026 · 13 min read
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