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Dana Montgomery

Boost Marketing ROI 20%+ with Mixpanel in 2026 Data & Analytics

Boost Marketing ROI 20%+ with Mixpanel in 2026

As a marketing professional in 2026, understanding how users interact with your products isn’t just an…

Dana Montgomery Apr 29, 2026 · 13 min read
Debunking Data Myths: Boost MAU 20% with KPIs Data & Analytics

Debunking Data Myths: Boost MAU 20% with KPIs

The misinformation surrounding data-driven marketing and product decisions is staggering, leading countless businesses astray with outdated…

Dana Montgomery Apr 29, 2026 · 10 min read
Stop Wasting Money: Your $5M Marketing Analytics Myth Data & Analytics

Stop Wasting Money: Your $5M Marketing Analytics Myth

The world of analytics for marketing is rife with misinformation, half-truths, and outright falsehoods. Everyone claims…

Dana Montgomery Apr 29, 2026 · 18 min read
73% of Marketers Can’t Prove ROI: IAB Report Data & Analytics

73% of Marketers Can’t Prove ROI: IAB Report

A staggering 73% of marketing teams report not feeling confident in their ability to accurately measure…

Dana Montgomery Apr 29, 2026 · 9 min read
Urban Bloom’s Q3 Attribution Challenge Data & Analytics

Urban Bloom’s Q3 Attribution Challenge

Sarah, the newly appointed Head of Growth at “Urban Bloom,” a burgeoning e-commerce brand specializing in…

Dana Montgomery Apr 29, 2026 · 13 min read
Master Marketing Performance: 2026 AI Playbook Data & Analytics

Master Marketing Performance: 2026 AI Playbook

The Complete Guide to Performance Analysis in 2026 for Marketing In the dynamic realm of marketing,…

Dana Montgomery Apr 29, 2026 · 10 min read
GA4 & Looker Studio: KPI Tracking for 2026 Data & Analytics

GA4 & Looker Studio: KPI Tracking for 2026

Understanding what drives your marketing success isn’t just good practice; it’s essential for survival in 2026.…

Dana Montgomery Apr 29, 2026 · 13 min read
Urban Sprout’s 2026 Marketing Forecasting Failure Data & Analytics

Urban Sprout’s 2026 Marketing Forecasting Failure

The year 2026 found Sarah, the VP of Marketing at “Urban Sprout,” a burgeoning Atlanta-based organic…

Dana Montgomery Apr 29, 2026 · 12 min read
Stop Drowning in Data: GA4 Conversion Insights Data & Analytics

Stop Drowning in Data: GA4 Conversion Insights

So much misinformation swirls around the topic of conversion insights in marketing, it’s frankly alarming. Professionals…

Dana Montgomery Apr 29, 2026 · 11 min read
Unlock ROI: Master Your Marketing KPIs with Google Looker Data & Analytics

Unlock ROI: Master Your Marketing KPIs with Google Looker

The fluorescent hum of the office lights felt like a personal affront to Mark. He stared…

Dana Montgomery Apr 29, 2026 · 10 min read

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Marketing Channels: AI Agent Era Shifts by 2027

Marketing Channels: AI Agent Era Shifts by 2027

Sep 11 · 9 min read
AEO & Brandwatch: Mastering Perception in 2026

AEO & Brandwatch: Mastering Perception in 2026

Sep 11 · 10 min read
AI Content Creation: 73% of Leaders Adopt in 2026

AI Content Creation: 73% of Leaders Adopt in 2026

Sep 11 · 8 min read
AI Martech: Debunking 2026 CX Myths

AI Martech: Debunking 2026 CX Myths

Sep 11 · 8 min read
Marketing Attribution: Stop Wasting $300 Billion in 2026

Marketing Attribution: Stop Wasting $300 Billion in 2026

May 20 · 13 min read
Marketing Growth: Why 45% Fail in 2026

Marketing Growth: Why 45% Fail in 2026

Jun 10 · 9 min read
Data Visualization: See What Your Marketing Hides

Data Visualization: See What Your Marketing Hides

Apr 11 · 8 min read
Growth Strategy Mistakes: Avoid These in 2026!

Growth Strategy Mistakes: Avoid These in 2026!

Mar 21 · 8 min read
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Marketing Attribution: Stop Wasting $300 Billion in 2026 Data & Analytics

Marketing Attribution: Stop Wasting $300 Billion in 2026

Many marketers still struggle to pinpoint exactly which efforts drive real results, often attributing success to…

Dana Scott May 20, 2026 · 13 min read
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