Effective and growth planning isn’t just about setting arbitrary targets; it’s about engineering a predictable, scalable future for your business. Far too many marketing teams…
Angela Short
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There’s an astonishing amount of misinformation circulating about effective kpi tracking in marketing. So much so that many marketers are actively shooting themselves in the…
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Only 12% of marketers feel completely confident in their ability to accurately measure ROI across all channels, according to a recent eMarketer report. This staggering…
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Effective marketing, and growth planning isn’t just about throwing campaigns at the wall to see what sticks; it’s a strategic imperative that separates industry leaders…
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Understanding user behavior is no longer a luxury; it’s the bedrock of effective marketing. True product analytics provides the clarity needed to transform guesswork into…
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8 min read
Understanding conversion insights is not just good practice in marketing; it’s the absolute bedrock of sustainable growth. Without truly grasping why people act, or don’t…
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10 min read
Starting with product analytics can feel like staring at a complex dashboard with a thousand blinking lights – overwhelming, right? That’s exactly how Brenda felt…
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9 min read
The marketing team at “Atlanta Eats,” a beloved local dining guide and media company, was in a bind. Despite a significant increase in website traffic…
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9 min read
Key Takeaways Configure a new growth planning. project in HubSpot’s Growth Suite by navigating to ‘Growth’ > ‘Projects’ and selecting the ‘Customer Journey Optimization’ template.…
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11 min read
Key Takeaways Implement server-side tracking via Google Tag Manager for at least 85% data accuracy, overcoming client-side blockers like ad blockers and browser restrictions by…
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12 min read
