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Andrea Potts

Bridge the BI-Growth Gap: Boost ROAS 15% Data & Analytics

Bridge the BI-Growth Gap: Boost ROAS 15%

For too long, marketing teams have operated in a data vacuum, making decisions based on intuition…

Andrea Potts Apr 29, 2026 · 12 min read
Atlanta Bites’ 3 Dashboard Secrets for 40% Faster Insights Data & Analytics

Atlanta Bites’ 3 Dashboard Secrets for 40% Faster Insights

The marketing world of 2026 demands more than just data; it demands clarity, speed, and predictive…

Andrea Potts Apr 29, 2026 · 11 min read
Stop Wasting Ad Spend: Master Marketing KPIs Data & Analytics

Stop Wasting Ad Spend: Master Marketing KPIs

Many marketers stumble when trying to truly understand their campaign effectiveness, often misinterpreting data or focusing…

Andrea Potts Apr 28, 2026 · 13 min read
Reporting Matters: Stop Wasting Ad Spend in 2026 Data & Analytics

Reporting Matters: Stop Wasting Ad Spend in 2026

In the relentless churn of digital advertising and content creation, effective reporting isn’t just a nice-to-have;…

Andrea Potts Apr 28, 2026 · 11 min read
Unlock Marketing Analytics: Stop Missteps, Boost CLTV Data & Analytics

Unlock Marketing Analytics: Stop Missteps, Boost CLTV

There’s a staggering amount of misinformation out there about how analytics is truly transforming the marketing…

Andrea Potts Apr 28, 2026 · 12 min read
Data-Driven Marketing: Urban Harvest’s 1.7x ROAS Secret Data & Analytics

Data-Driven Marketing: Urban Harvest’s 1.7x ROAS Secret

The synergy between data-driven marketing and product decisions isn’t just theoretical; it’s the bedrock of sustained…

Andrea Potts Apr 28, 2026 · 12 min read
63% of Marketers Doubt Their KPI Tracking ROI Data & Analytics

63% of Marketers Doubt Their KPI Tracking ROI

Key Takeaways Only 37% of marketing teams consistently align their KPIs with overarching business objectives, indicating…

Andrea Potts Apr 28, 2026 · 10 min read
223% ROI: Your Marketing’s Missing Link Data & Analytics

223% ROI: Your Marketing’s Missing Link

Did you know that companies effectively using conversion insights are experiencing, on average, a 223% higher…

Andrea Potts Apr 28, 2026 · 11 min read
Stop Believing Your Marketing Analytics Lies Data & Analytics

Stop Believing Your Marketing Analytics Lies

There’s an astonishing amount of misinformation swirling around the subject of marketing analytics, leading countless businesses…

Andrea Potts Apr 28, 2026 · 9 min read
Why 82% of Marketing Dashboards Fail Data & Analytics

Why 82% of Marketing Dashboards Fail

Only 18% of marketing leaders believe their organizations excel at using data to inform decisions, according…

Andrea Potts Apr 28, 2026 · 10 min read

Posts pagination

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Marketing: AI Drives 60% of Decisions by 2027

Marketing: AI Drives 60% of Decisions by 2027

Jul 28 · 10 min read
Marketing KPI Myths: IAB Reveals 2026 Shift

Marketing KPI Myths: IAB Reveals 2026 Shift

Jul 28 · 11 min read
Marketing Forecasting: 5 Myths Busted for 2026 ROI

Marketing Forecasting: 5 Myths Busted for 2026 ROI

Jul 28 · 13 min read
Data-Driven Marketing: 2026 Growth Imperative

Data-Driven Marketing: 2026 Growth Imperative

Jul 28 · 10 min read
Growth Strategy Mistakes: Avoid These in 2026!

Growth Strategy Mistakes: Avoid These in 2026!

Mar 21 · 8 min read
Marketing Analytics: Top 10 Strategies for 2026

Marketing Analytics: Top 10 Strategies for 2026

Mar 15 · 8 min read
Data-Driven Growth: Marketing & Product in 2026

Data-Driven Growth: Marketing & Product in 2026

Mar 20 · 11 min read
2026 Marketing Forecasting: Don’t Fly Blind!

2026 Marketing Forecasting: Don’t Fly Blind!

Mar 21 · 9 min read
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Growth Strategy Mistakes: Avoid These in 2026! Data & Analytics

Growth Strategy Mistakes: Avoid These in 2026!

Common Growth Strategy Mistakes to Avoid Crafting a robust growth strategy is paramount for any business…

Andrea Marsh Mar 21, 2026 · 8 min read
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