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Andrea Potts

223% ROI: Your Marketing’s Missing Link Data & Analytics

223% ROI: Your Marketing’s Missing Link

Did you know that companies effectively using conversion insights are experiencing, on average, a 223% higher…

Andrea Potts Apr 28, 2026 · 11 min read
Stop Believing Your Marketing Analytics Lies Data & Analytics

Stop Believing Your Marketing Analytics Lies

There’s an astonishing amount of misinformation swirling around the subject of marketing analytics, leading countless businesses…

Andrea Potts Apr 28, 2026 · 9 min read
Why 82% of Marketing Dashboards Fail Data & Analytics

Why 82% of Marketing Dashboards Fail

Only 18% of marketing leaders believe their organizations excel at using data to inform decisions, according…

Andrea Potts Apr 28, 2026 · 10 min read
Visual Data: 23% Budget Reallocation, 15% ROAS Data & Analytics

Visual Data: 23% Budget Reallocation, 15% ROAS

Understanding how your marketing efforts perform is non-negotiable in 2026, and that’s precisely where effective data…

Andrea Potts Apr 28, 2026 · 11 min read
InnovateNow: Predictive Analytics Slashes CPL by 22% Data & Analytics

InnovateNow: Predictive Analytics Slashes CPL by 22%

The future of marketing analytics is less about gathering data and more about predictive intelligence, guiding…

Andrea Potts Apr 28, 2026 · 10 min read
Marketing ROI: BI & Growth Strategy Are Key Data & Analytics

Marketing ROI: BI & Growth Strategy Are Key

In the fiercely competitive marketing arena of 2026, relying solely on intuition is a recipe for…

Andrea Potts Apr 27, 2026 · 13 min read
Future of Marketing: Predict or Perish. No More Gut Feelings Digital Marketing

Future of Marketing: Predict or Perish. No More Gut Feelings

The marketing world used to rely on gut feelings and historical data, but those days are…

Andrea Potts Apr 27, 2026 · 12 min read
Unlock Growth: 5 Steps to Smarter Attribution in GA4 Data & Analytics

Unlock Growth: 5 Steps to Smarter Attribution in GA4

Understanding the true impact of your marketing efforts can feel like trying to solve a complex…

Andrea Potts Apr 27, 2026 · 13 min read
Unlock Growth: GA4 Turns Data Into Actionable Wins Data & Analytics

Unlock Growth: GA4 Turns Data Into Actionable Wins

Effective performance analysis in marketing isn’t just about looking at numbers; it’s about translating data into…

Andrea Potts Apr 27, 2026 · 18 min read
Product Analytics: Your 20% Retention Advantage Customer Experience

Product Analytics: Your 20% Retention Advantage

Did you know that 87% of companies believe they are data-driven, yet only 37% actually use…

Andrea Potts Apr 27, 2026 · 11 min read

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Marketing Channels: AI Agent Era Shifts by 2027

Marketing Channels: AI Agent Era Shifts by 2027

Sep 11 · 9 min read
AEO & Brandwatch: Mastering Perception in 2026

AEO & Brandwatch: Mastering Perception in 2026

Sep 11 · 10 min read
AI Content Creation: 73% of Leaders Adopt in 2026

AI Content Creation: 73% of Leaders Adopt in 2026

Sep 11 · 8 min read
AI Martech: Debunking 2026 CX Myths

AI Martech: Debunking 2026 CX Myths

Sep 11 · 8 min read
Marketing Attribution: Stop Wasting $300 Billion in 2026

Marketing Attribution: Stop Wasting $300 Billion in 2026

May 20 · 13 min read
Marketing Growth: Why 45% Fail in 2026

Marketing Growth: Why 45% Fail in 2026

Jun 10 · 9 min read
Data Visualization: See What Your Marketing Hides

Data Visualization: See What Your Marketing Hides

Apr 11 · 8 min read
Growth Strategy Mistakes: Avoid These in 2026!

Growth Strategy Mistakes: Avoid These in 2026!

Mar 21 · 8 min read
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Marketing Attribution: Stop Wasting $300 Billion in 2026 Data & Analytics

Marketing Attribution: Stop Wasting $300 Billion in 2026

Many marketers still struggle to pinpoint exactly which efforts drive real results, often attributing success to…

Dana Scott May 20, 2026 · 13 min read
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