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Dana Montgomery

Marketing Data in 2026: Catching Silent Transactions Data & Analytics

Marketing Data in 2026: Catching Silent Transactions

Key Takeaways Implement automated anomaly detection tools like Datadog or Splunk to identify silent transaction data…

Dana Montgomery Jul 29, 2026 · 14 min read
BI + Growth Strategy: 20% ROI in 2026 Data & Analytics

BI + Growth Strategy: 20% ROI in 2026

There’s a staggering amount of misinformation out there about how a website focused on combining business…

Dana Montgomery Jul 29, 2026 · 12 min read
Marketing ROI: 11% Confident in 2026? Data & Analytics

Marketing ROI: 11% Confident in 2026?

Only 11% of marketing professionals in a recent survey stated they are completely confident in their…

Dana Montgomery Jul 29, 2026 · 10 min read
Hidden Costs: Silent Data Wastes 20% of 2026 Budgets Data & Analytics

Hidden Costs: Silent Data Wastes 20% of 2026 Budgets

In the intricate world of digital marketing, where every click and impression is scrutinized, a silent…

Dana Montgomery Jul 29, 2026 · 13 min read
Tableau: 5 Steps to Data-Driven Marketing in 2026 Data & Analytics

Tableau: 5 Steps to Data-Driven Marketing in 2026

Mastering Tableau for data-driven marketing and product decisions isn’t just about pretty dashboards; it’s about transforming…

Dana Montgomery Jul 29, 2026 · 11 min read
Marketing in 2026: Uncovering Hidden Revenue Data & Analytics

Marketing in 2026: Uncovering Hidden Revenue

The digital marketing realm in 2026 demands precision, especially when dealing with the often-invisible actions of…

Dana Montgomery Jul 28, 2026 · 13 min read
Marketing Forecasting: 5 Myths Busted for 2026 ROI Data & Analytics

Marketing Forecasting: 5 Myths Busted for 2026 ROI

The world of marketing forecasting is rife with misconceptions, leading countless businesses astray. From misguided budget…

Dana Montgomery Jul 28, 2026 · 13 min read
GA4 Strategy: Survive 2026 Marketing Shifts Data & Analytics

GA4 Strategy: Survive 2026 Marketing Shifts

A website focused on combining business intelligence and growth strategy to help brands make smarter, marketing…

Dana Montgomery Jul 28, 2026 · 12 min read
43% of Budgets Wasted: 2026 Data Imperative Data & Analytics

43% of Budgets Wasted: 2026 Data Imperative

Did you know that companies relying on intuition rather than concrete data are 60% less likely…

Dana Montgomery Jul 28, 2026 · 9 min read
GA4 Mastery: Unlock 2026 Marketing Intelligence Data & Analytics

GA4 Mastery: Unlock 2026 Marketing Intelligence

Key Takeaways Configure Google Analytics 4 (GA4) custom dimensions for first-party data collection by navigating to…

Dana Montgomery Jul 27, 2026 · 14 min read

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Marketing Channels: AI Agent Era Shifts by 2027

Marketing Channels: AI Agent Era Shifts by 2027

Sep 11 · 9 min read
AEO & Brandwatch: Mastering Perception in 2026

AEO & Brandwatch: Mastering Perception in 2026

Sep 11 · 10 min read
AI Content Creation: 73% of Leaders Adopt in 2026

AI Content Creation: 73% of Leaders Adopt in 2026

Sep 11 · 8 min read
AI Martech: Debunking 2026 CX Myths

AI Martech: Debunking 2026 CX Myths

Sep 11 · 8 min read
Marketing Attribution: Stop Wasting $300 Billion in 2026

Marketing Attribution: Stop Wasting $300 Billion in 2026

May 20 · 13 min read
Marketing Growth: Why 45% Fail in 2026

Marketing Growth: Why 45% Fail in 2026

Jun 10 · 9 min read
Data Visualization: See What Your Marketing Hides

Data Visualization: See What Your Marketing Hides

Apr 11 · 8 min read
Growth Strategy Mistakes: Avoid These in 2026!

Growth Strategy Mistakes: Avoid These in 2026!

Mar 21 · 8 min read
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Marketing Attribution: Stop Wasting $300 Billion in 2026 Data & Analytics

Marketing Attribution: Stop Wasting $300 Billion in 2026

Many marketers still struggle to pinpoint exactly which efforts drive real results, often attributing success to…

Dana Scott May 20, 2026 · 13 min read
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